This is a great way to improve the local SEO of your Google My Business account. Once your business is categorized into its main category, Google knows how to properly showcase your business to people searching for what you offer. From increasing sales to drawing in new business, improving your Google Maps ranking can benefit your business in a variety of ways.

For example, if someone searched “how to change a tire,” you would create a comprehensive article with images showing them how to accomplish the task. Link Spam updates focus on preventing pages that link to scam websites from ranking and combating link schemes. These schemes often involve purchasing backlinks or SEO Anomaly participating in reciprocal linking networks, both of which are designed to manipulate a website’s authority and improve its ranking.

• However, video results do not appear equally across all searches.
• With industry reports now showing that over half of all web searches are done on mobile devices, it is critical to have a mobile-friendly website.
• So these phrases bring good quality targeted traffic for your business.
• That’s why we created a text optimization tool which can be used by every SEO beginner.

In fact, 60% of consumers said that local search results with good images captured their attention. Without a clear understanding of how your SEO strategies are performing, you’re essentially flying blind. By identifying which strategies yield the best results, you optimize your resources, saving time and money. According to surveys, 21% of customers use the Internet to search for local businesses daily, and 35% do so multiple times every week. Having a Google Business Profile is essential if you have a physical business.

You can use Backlink Analytics to analyze your backlinks, track their changes over time, and identify opportunities for new link-building efforts. And «Pages» can help you see which pages are performing well in search results. You can use this data to modify your SEO strategy and improve your site’s visibility in search results. And you can use the «Overview» report to analyze your rankings on a keyword level. It shows a list of all your tracked keywords and their current positions.

Get More Business

What he was referring to, in my words, not Danny’s, was a clear narrative on the page that lets site visitors know who is behind the site. He wasn’t talking about the sidebar with the bio and a photo that travel and recipe sites all have. He was talking about something that goes beyond the generic narrative that many bloggers use.

Get new reviews within your span of consistency to build trust and authority image before Google, which will further enhance your credibility on this search engine. Google shows the user trust in respect and should not be taken lightly; social proof of customer reviews, or testimonials, can be a great tool to boost the credibility of your website. Get customers to review your website or use 3rd party applications such as Google My Business or Trustpilot. A great review builds trust with potential customers and helps you get higher returns on your results. You can build your expertise and authority in your niche by providing examples of the real-world application of your product or service. Technical SEO involves improving website elements to meet search engine requirements.

AI Keyword Tool

To stay in Penguin’s good books, you should build links that you want to exist and not just because you have a short-term end goal. If you are a link building “newbie” or want to change your ways, remember to always approach link building with the motto of “link earning”. Properly optimized alt-text has the power to move your images to the first page of image search results, providing you an additional shot at a higher ranking.

This is generally part of the package of targeting seasonal keywords. You may notice them climbing back up the rankings when the season comes back around again. On the other hand, if you’ve acquired a large number of spammy backlinks recently, this could result in a Google penalty which, in turn, could lead to a significant drop in your rankings. Overall, the Position Changes tab is a great way to keep track of your keyword portfolio quickly and easily. Rather than scrolling through all your keywords to spot ranking improvements or issues, you can streamline the process by using the filter options to gain insights more efficiently.

This guide on how to find and fix broken links using GA4 provides detailed instructions on tracking and fixing broken links. Analytify’s Search Term Dashboard streamlines this process for WordPress users by offering a simplified view of search term performance directly within the WordPress admin panel. Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, designed to offer deeper details into user behavior and performance. Unlike its predecessor, GA4 focuses on event-based tracking, making it ideal for monitoring user actions like clicks, scrolls, and conversions. 75% of consumers judge a company’s credibility by its website design.

Bonus Tip: Consider Moving Your Business Location

This plan (named “Premium”) lets you host up to 100 websites per account and provides 100 GB of SSD storage and unlimited bandwidth. If your website grows and you’re getting more traffic, you can also consider different types of hosting. Furthermore, you’ll likely need to decrease CSS and JS files on the page. Our team also found browser caching to be handy for ranking higher on Google. Consider this a definitive guide to improving your Google ranking in 2025.